With food waste in the home hitting the headlines, Fresh from the Freezer has launched research aimed at encouraging shoppers to make friends with their freezers. The survey found that despite nearly 50% of UK shoppers having at least £75 worth of food stored in their freezer, they still purchase fresh food regularly. What are the drawbacks of this, and why are people storing up so much high quality food?

As part of our ‘Make Friends with Your Freezer’ campaign – we asked shoppers to estimate the average value of their freezer contents. A staggering 24% said theirs contained at least £100 worth of uneaten food.

As the nation continues to scrimp and save to buy food, many of us are repeatedly purchasing fresh food weekly and monthly only to put it in the freezer and ultimately throw it away.

82% of respondents in the research, which spoke to main family shoppers, said that they buy fresh meat at least monthly and 83% said that they bought fresh poultry at least monthly. This is despite shoppers having an average of 24 items in their freezer.

With 63% of people estimating between 11 and 30 items in their freezer, the big white box can be somewhat of a treasure chest if used well.

By making use of the meals hidden away freezers, families can save on trips to the supermarket and instead regularly stock up on frozen food which will stay fresh and maintain its high quality in the freezer without getting lost in a sea of unidentifiable frozen from fresh food.

We have created a handy infographic below from the results. Go on, check it out…

Want to find out more? Click on the links below to read more ‘Make Friends with your Freezer’ stories.

Calculate your Food Waste 

Freezing from Fresh