Frozen Food Week


Ice Texture


Shopping: The new launches in frozen food that you need to know about

In recent years, more people have become aware of the quality of frozen food and the products on offer to use at home daily. When you take frozen food as seriously as we do, you’re always on the hunt for the next star performing categories, and what new products are going to be launched next; be it savoury food, ice cream, vegetables or fish.

We are always on the look-out for those holy-grail products that not only cut down on prep and cooking time, but also maintain their high quality – proving that innovation is alive and well. Ahead are some of our favourite picks of frozen food products which will help you create restaurant quality meals at home.

1. Frozen Vegan Pizza

Frozen pizza brand Goodfella’s is launching the first ever mainstream vegan frozen pizza. Offering a quick and convenient vegan meal, the pizza is topped with quality toppings including tasty falafel, delicious red peppers, spinach, white onion, spicy harissa sauce, and a moreish hummus drizzle for a meal that packs a punch and is fully approved by the Vegan Society. It will be available to vegans nationwide from March 2018.

Goodfella’s, £2.50, nationwide supermarkets


2. Cinnamon Ice Cream

Hand-made artisan ice cream maker, Simply Ice Cream, has launched its Cinnamon flavour in Waitrose for a limited time only. This new flavour offers a real aromatic taste of fresh cinnamon, combined with Simply Ice Cream’s signature rich indulgent creamy ice cream. The Great Taste gold two star award-winning Cinnamon flavour will be available throughout February, March and April 2018 – get it while you can!

Simply Ice Cream, £4.99 (500ml), Waitrose


3. Gluten Free Chicken Nuggets and Gluten Free Fish Fillets in Breadcrumbs

One of the country’s favourite frozen food brands, Birds Eye, launched two new gluten free family favourites, Gluten Free Fish Fillets in Breadcrumbs and Gluten Free Chicken Nuggets, adding to its already existing gluten free range. Made from 100% Fish Fillets, and 100% Chicken Breast, the Gluten Free Fish Fillets in Breadcrumbs and Gluten Free Chicken Nuggets allow you to enjoy the same great taste and high quality that you expect, without the gluten. These new additions to Birds Eye’s gluten free family are available to buy now.

Birds Eye, Gluten Free Chicken Nuggets – £3.50, Sainsbury’s / Gluten Free Fish Fillets – £2.99, Sainsbury’s and Tesco


4. Shellfish


Young’s Seafood’s new Shellfish range includes King Prawns, Jumbo Tiger Prawns & Fruits de Mer – making it perfect for those looking to creating a seafood restaurant experience at home. The exciting new range showcases the best quality shellfish from across the globe, frozen to lock in the freshness; simply defrost and prepare as per the instructions to create sensational shellfish dishes in minutes! With nearly two thirds of Brits admitting they look for new and exciting shellfish recipes, the Young’s shellfish range is the perfect solution to elevate a mid-week meal or add wow factor to any dinner party or occasion, and is available to buy now.

Young’s Seafood, King Prawns – £5.00 / Jumbo Prawns – £5.00 / Fruits de Mer£5.00, Waitrose, Tesco and Sainsbury’s



Pink Flakes
Sign up for news, events and competitions