Warwick House, Unit 7, Long Bennington Business Park, Main Road, Long Bennington, Newark, Notts, NG23 5JR
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Meals planned, list in hand, it’s time to do the food shop.
The grocery retail journey often begins with fresh fruit and vegetables – they’re right there in front of us, creating a first impression of ‘fresh’ and a rainbow-coloured reminder to get our five-a-day.
However, fresh vegetables and salad is the UK’s most wasted food group (27%) by weight. Add fresh fruit (8%), and fresh produce represents over one-third of the food wasted from our homes.
A big reason for fresh produce waste is ‘not used in time’ meaning it went rotten or mouldy.
So, it makes sense to swap short-life fresh produce (and other) items for longer-lasting frozen ones. Yet the frozen food aisle is usually located at the end of the shopping journey.
Although this helps to reduce the length of time food is out of the freezer, it also reinforces the impression of frozen as the aisle of last resort, a place to pick up peas before dashing for the door!
When shopping frozen:
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Warwick House, Unit 7, Long Bennington Business Park, Main Road, Long Bennington, Newark, Notts, NG23 5JR
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