We’re thrilled to announce that from November, Cool Cookery will be officially changing its name to Fresh from the Freezer!

Frozen is currently the fastest growing category in grocery, it also offers a genuine solution to many of the issues concerning consumers today. The ‘Fresh from the Freezer’ campaign showcases amazing looking food and recipes that surprise by being made from an array of unexpected frozen ingredients – smashing the myth that frozen is inferior in quality and appeal to fresh.

Keep an eye on our website and social channels for a chance to see what you can do with frozen!